Description
Summary:
The Dealer Relations Manager is primarily responsible for visiting existing auto dealerships. Responsible for cultivating the relationship with key members of dealer in order to ensure that client company is known within the dealership and all members of management are familiar with the program. Additionally, this role is to grow and develop the dealer base in a defined territory.
Essential duties and responsibilities
- Plan dealer visits in advance to make sure the best use of time and maximum level of dealer contacts each day.
- Actively visit 8-10 dealerships per day in focused area.
- Establish multiple levels of contact within each dealership to ensure client company recognition within the dealership up to and including the dealer principal.
- Meet with key dealer staff to train and educate them on the client company program and show them where we fit in their dealership and how we can help them increase profits on a per deal basis.
- Provide training on the funding process and the documents required to fund loans in a timely manner.
- Participate in the creation of the marketing programs and communication of the marketing programs with key dealer staff.
- Act as a liaison between the dealer staff and the client company team to help facilitate any funding or credit issues.
- Identify competitive advantages client company has over the competition, share any competitive threats with management to be assessed and corrected when possible.
- Increase market penetration in a defined territory by increasing volume from existing dealers and identifying and signing up new dealer relationships.
- Participate in weekly and monthly sales meetings sharing what is happening within the assigned territory.
- Provide management a recap of daily activities through CRM (Landslide). Provide daily, weekly and monthly reports.
- Awareness of competitor programs and how to sell against them.
- Attend trade shows as needed.
- Other duties as assigned by management.
Skills required for this position
- Three to Five years prior indirect sales experience
- Strong outside sales skills to establish and to maintain strong relationships
- Able to drive as a major component of job
- Strong knowledge of all facets of the automotive business.
- Excellent communication skills. Ability to interact with all levels within the dealership.
Education requirements
- Bachelor’s degree preferred but not required.
